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3 ways to monetize your social media

Traditionally, media companies monetize social via referral traffic back to their website(s). That fits well with the various ways media companies monetize web traffic (most notably advertising, subscriptions, events, and merchandising), but is subject to volatility as the social platforms change their algorithms and themselves see traffic increases and declines. Referral traffic from social networks …

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Facebook Domain Verification

A staggering 90% of the engagement comes from only 10% of the posts – and with Facebook’s recent algorithm change, getting your post noticed is going to be even harder. It’s time to revisit your social strategy and ask yourself these three questions to make sure you’re not missing any opportunities. 1: Are you still …

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can send/must send socialflow

Every piece of content you deliver on social media should be optimized for your audience. Data shows that manually scheduling posts yield lower engagement rates and reach. With SocialFlow, you are able to optimize messages with the choice of Can Send or Must Send. Must Send messages must publish within the selected time range. Can …

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Twitter sending more clicks to publishers

Our latest coffee talk, Twitter Optimism, jumps into some new data we found out about Twitter in regards to clicks-per-post traffic being sent to publishers versus Facebook. Back in December, we saw a slow, but steady, increase in click per post traffic. On the data graph below, you can see the gap between the Facebook …

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instagram and socialflow logo

SocialFlow’s development teams are working to implement Instagram into our Publisher Platform, giving our customers similar capabilities for Instagram to those that they currently enjoy publishing to Facebook, Twitter, Apple News, LinkedIn, and Pinterest. We want to make sure that we incorporate the Instagram functionality in ways that improve the publishing experience, meaning that we’re …

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Facebook news feed changes Facebook news feed changes Facebook news feed changes Big news on the Facebook front, Mark Zuckerberg has been very busy and has made a number of Facebook news feed changes and announcements in the past couple of weeks. Here are some tips you should remember as these changes start to roll …

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MISSED OUR WEBINAR? Rewatch it here: Facebook News Feed Changes: What’s Next for Publishers & Media Companies Mark Zuckerberg introduced sweeping changes to Facebook’s news feed algorithm that will change how media and publishers will be able to reach their audiences. In his announcement, Zuckerberg said, “We created Facebook for personal sharing, we want to …

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Missed our webinar? Rewatch it now, below! Don’t have time to watch the whole webinar? No problem! Pick the topic you want to hear more about: 1. Mark Zuckerberg’s Impact on the Media 2. Don’t Frame the Facebook Problem the Wrong Way 3. React to These Changes With Controlled Urgency 4. How to Talk With …

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facebook logo

MISSED OUR WEBINAR? Rewatch it here: Facebook News Feed Changes: What’s Next for Publishers & Media Companies Facebook just announced sweeping changes to the way they will treat publisher content within the News Feed. Posts from friends will be weighted more heavily than posts from pages, and this change will result in lower reach for …

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3 ways to monetize your social media

Digiday recently released a confessional article by a publisher audience development head claiming that “Facebook will completely deprioritize publishers.” In this week’s Coffee Talk, we dive into whether or not this claim is overblown. SocialFlow’s CEO Jim Anderson and Director of Communications Mark White discuss how Facebook is constantly tweaking their algorithm, resulting in deprioritizing …

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