Attention is the universal ad unit
Use online social activity to inform your creative and targeting in real time and to discover optimal ad-buying opportunities.
What Crescendo does
Crescendo helps advertisers find the least cluttered and most cost-effective way to reach a target audience and increase conversions on Facebook. Using real-time social signals to optimize campaigns, Crescendo takes advantage of emerging opportunities to capture attention as interests and behaviors shift – thereby helping you gain a significant advantage over your competition.
How Crescendo works
Using a proprietary algorithm that identifies linguistic patterns to predict attention and topic relevance, Crescendo identifies and buys the ideal keywords that will get the highest return. It continuously informs ad-buying decisions and maximizes your returns by using real-time social trending data. With a finger on the pulse of online social activity, Crescendo can quickly and easily reach not only your target audience but also your best convertible audience.
- Target conversations in real time, along powerful, interest-based segments, instead of one-dimensional demographic filters
- Amplify your message with a socially integrated platform and coordinate your paid and earned activity
- Track the conversation path all the way through to the intended KPIs and know what actions yield the most value
- Achieve results without overspending on expensive keywords
- Language Targeting
- Campaign Tracking
- Dynamic Campaign Generation